1
2
3
4
5
I love forging relationships with people and winning them over, and influencer marketing has always been a fun challenge for me in that respect. I have worked with them at all levels, from good faith agreements with micro-influencers, to collaborating with content creators, to contracting posts with Instagram stars.
At Victoria’s Secret, I concepted, strategized, and briefed influencer campaigns, then collaborated with the PR team to execute them with high-profile influencers. One of my favorites was #RetroSexy, a 90’s-inspired campaign featuring the High-Waisted Logo Panty. I also worked with stylists and celebrities to generate content for the account, and interviewed & photographed influencers such as Hailey Baldwin Bieber, Karlie Kloss, Olivier Rousteing, the Tone It Up trainers, and Leslie Odom Jr.
At Bonobos, I was the lead on all influencer marketing for social media. I handpicked all of our partners, whether they were recipients of product seeding, collaborators on Bonobos campaigns, bloggers who consented to share their content with us, or celebrities being outfitted in our product.
#RetroSexy campaign for Victoria's Secret, featuring @erikacostell (pictured), @negin_mirsalehi, @sonyaesman, and more
@spoon_city for Bonobos
Bonobos product seeding for @thepacman82
@ToneItUp x @VictoriaSport Workout at VillaVictoria
Richard Sherman suited up in Bonobos, pre-Seahawks game