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In my role at Deeplocal, I am the conduit through which the brand flows. While we are in the client services industry (some would call us an agency), Deeplocal has a strong and rich history and an authentic sense of itself. Being the gatekeeper for that brand and bringing it forward as the company evolves has been one of my greatest professional joys. I am actively working on repositioning the brand as a creative technology and experience design company, through content marketing strategy for channels like the website (fully revamped and relaunched), social media, email marketing, PR, events, recruitment, and even our swag.
I also played a role in maintaining and evolving the Victoria’s Secret, Bonobos, and Dove brands through clever and artful content marketing (see Campaign Strategy, Social Media Management, and more tabs on my Work page for examples).
Image by Erin Kelly Photography for Deeplocal. Art Direction by me.
Still from Deeplocal's Highlight reel, produced by me and my design partner Colin Miller. Editing by Andy Keleman. You can watch it on YouTube here: https://youtu.be/3-VsP_v5qoA.
Client gifts from Deeplocal: Blood, Sweat, and Tears hand-poured, custom designed candle sets inspired by the scents of our shop.
Popular social post by me about Wayne Coyne joining our team.
Poster from a new business tour that I directed. Art by Colin Miller.